Kevin Maney is a bestselling author, award-winning columnist, and founding partner at Category Design Advisors (CDA).

His critically-acclaimed book, Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets, introduced business to the idea of category design and has sold more than 250,000 copies worldwide. As a founding partner of CDA, Maney has helped leadership teams at hundreds of companies all over the world focus their strategic thinking through category design.

Maney’s most recent book is his first novel, Red Bottom Line. Set in Moscow in 1991, it’s based on his reporting as a journalist covering the breakup of the Soviet Union.

Maney’s most recent business book is Intended Consequences: How to Build Market-Leading Companies with Responsible Innovation, co-authored with Hemant Taneja, managing director of VC firm General Catalyst. Maney and Taneja also collaborated on UnHealthcare: A Manifesto for Health Assurance, out in 2021, and Unscaled: How AI and a New Generation of Upstarts Are Creating the Economy of the Future. They are now at work on a fourth book.

Maney co-authored, with TIBCO CEO Vivek Ranadive, The Two-Second Advantage: How We Succeed by Anticipating the Future...Just Enough. Merging brain science and computer science, it was a 2011 New York Times bestseller, and anticipated much of the conversation we’re now having about artificial intelligence.

Maney also co-wrote Making the World Work Better, which marked IBM’s centennial in 2001. More than 600,000 copies are in print in a dozen languages. His other books include Trade-Off: Why Some Things Catch On, and Others Don't, The Maverick

and His Machine: Thomas Watson Sr. and the Making of IBM and Megamedia Shakeout.

Maney has been a contributor to Newsweek, Fortune, The Atlantic, Fast Company, CNN and ABC News, among other media outlets. He was a contributing editor at Conde Nast Portfolio during its brief run from 2007 to 2009. For 22 years, Maney was a columnist, editor and reporter at USA Today.

He’s appeared frequently on television and radio, including CBS Sunday Morning and NPR, and lectures at conferences and universities, including New York University, UNC in Chapel Hill, and his alma mater, Rutgers.

Kevin lives in New York, and plays music with other New York rockers in a band called Total Blam Blam.

Vivek Ranadivé is an entrepreneur, technology visionary, author, philanthropist, and sports team owner recognized for his outside-the-box thinking. He has led the advancement and use of real-time technology in business operations and decision making, earning him the nickname “Mr. Real Time” in technology circles. Mr. Ranadivé is dedicated to the vision that if you get the right information to the right place at the right time, you can make the world a better place.

In 1986 Mr. Ranadivé founded Teknekron Software Systems, which focused on creating the stock trading floor of the future. Teknekron went on to automate Wall Street, and its technology became the engine for most of the world’s capital markets. In 1997 he founded his present company, TIBCO Software Inc., with the mission of bringing real-time computing into the mainstream. Today TIBCO technology helps more than 4,000 customers thrive by powering everything from the web to airlines, utilities, communications providers, manufacturers, and governments. With nearly a billion dollar revenue run rate, TIBCO is one of the fastest-growing software companies in its peer group.

Mr. Ranadivé has authored two books that are New York Times and global best sellers, both widely read in business and academia. The Power of Now covered how winning companies sense and respond to change using real-time technology, and his subsequent book, The Power to Predict, explored how companies can break new ground in their quest to anticipate customers' needs, capture new opportunities, and predict and avoid problems. A native of Bombay, India, Mr. Ranadivé watched a documentary on MIT and was inspired at the age of 16 to leave India for Cambridge, Massachusetts, arriving with only $50 in his pocket. After earning both a Master's and Bachelor's Degree in Electrical Engineering from the Massachusetts Institute of Technology, he obtained an MBA at Harvard where he was a Baker Scholar.

Mr. Ranadivé is a big basketball fan, which started when he coached his daughter’s middle school team. Mr. Ranadivé’s coaching success was highlighted in a New Yorker magazine article by Malcolm Gladwell (author of The Tipping Point and Outliers) as an example of innovators who win big by doing the unexpected and breaking the rules. He is now the co-owner and vice chairman of the Golden State Warriors NBA franchise and dreams of taking the sport of basketball to India.