Currently unavailable.
We don't know when or if this item will be back in stock.

Colgate Optic White Toothpaste, 4 Ounce (Pack of 2)

3.9 out of 5 stars 710 ratings

Currently unavailable.
We don't know when or if this item will be back in stock.
Brand Colgate
Flavor Mint
Age Range (Description) Adult
Item Form Paste
Material Feature Natural

About this item

  • Colgate optic white's deep whitening power safely whitens teeth from the inside out, for a whiter teeth in one week, with results that improve with daily use
  • The enamel-safe abrasive technology of colgate optic white whitens by removing surface stains on teeth every time you brush
  • Colgate optic white's unique formula is available in a sparkling mint flavor, helping to freshen breath while whitening as you brush every day
Unwell Hydration from Alex Cooper
Hydrate & focus with every sip Shop now

Product Description

Product Description

Contrary to what most people think, not all whitening toothpastes are the same. In fact, most whitening toothpastes only remove surface stains. New Colgate Optic White whitens teeth from the inside out. Colgate Optic White's unique formula features Hydrogen Peroxide -the same whitening ingredient as strips, making it more convenient to achieve special occasion whitening, for whiter teeth in one week, for results that get even better with every brushing. With a gentler 1% hydrogen peroxide concentration.

From the Manufacturer

Make your smile your best accessory.

Colgate Optic White Toothpaste

Colgate Optic White has a unique whitening technology that whitens more than 3 shades*, results start in one week.

*Based on twice daily use for four weeks.

  • Daily Anti-cavity Fluoride Toothpaste
  • Enamel Safe
  • Available in Sparkling Mint, Cool Mild Mint, and Enamel White

Frequently Asked Questions

What flavors of Colgate Optic White Toothpaste are available to purchase?

Colgate Optic White Toothpaste has three great minty flavors-Original Sparkling Mint, Cool Mild Mint, and Enamel White.

Can Colgate Optic White Toothpaste be used daily?

Yes, Colgate Optic White has been designed to whiten your teeth in one week, and it also works like a normal daily toothpaste.

Does Colgate Optic White Toothpaste have all of the benefits of other standard fluoride toothpastes?

Yes. In addition to fantastic whitening results, Colgate Optic White Toothpaste fights cavities, freshens breath, and helps reduce plaque with regular brushing.

Does Colgate Optic White Toothpaste cause sensitivity?

When used as directed, Colgate Optic White has not been shown to increase sensitivity in consumers.

Use together for whiter teeth in 5 days*

*versus brushing with ordinary toothpaste alone

Polish Colgate 360 Optic White Toothbrush Whiten Colgate Optic White Toothpaste Protect Colgate Optic White Mouthwash

Product details

  • Product Dimensions ‏ : ‎ 1.68 x 6.31 x 2 inches; 5.28 ounces
  • UPC ‏ : ‎ 035000765666
  • Manufacturer ‏ : ‎ Colgate-Palmolive Co
  • ASIN ‏ : ‎ B005GO5C3U
  • Customer Reviews:
    3.9 out of 5 stars 710 ratings

Compare with similar items

This Item
Colgate Optic White Toothpaste, 4 Ounce (Pack of 2)
Colgate Optic White Toothpaste, 4 Ounce (Pack of 2)
Recommendations
Colgate Total Whitening Toothpaste - 4.8 ounce (3 Pack)
 
Colgate Total SF Advanced Whitening Toothpaste, 6.4 Ounce (Pack of 5)
 
Colgate Max Fresh with Whitening Toothpaste with Mini Breath Strips, Clean Mint Toothpaste for Bad Breath, 6.3 Oz Tube
 
Colgate Triple Action Toothpaste, 4 Ounce
 
Colgate Total Whitening Toothpaste with Fluoride, 10 Benefits Including Sensitivity Relief and Stain Removal, Mint, 5.1 ounces (4 Pack)
Details
Added to Cart
spCSRF_Treatment
Details
Added to Cart
spCSRF_Treatment
Details
Added to Cart
spCSRF_Treatment
Details
Added to Cart
spCSRF_Treatment
Details
Added to Cart
spCSRF_Treatment
PriceCurrently unavailable.$19.29-6% $24.49
Typical:$25.99
$7.25$7.24$16.98
Price Per Unit$0.67 / ounce$0.77 / ounce$1.15 / ounce$1.81 / ounce$0.83 / ounce
Delivery
Get it May 27 - 28
Get it as soon as Friday, May 23
Get it as soon as Thursday, May 22
Customer Ratings
Sold By
flavor
form
weight
active ingredients
product benefit

Customer reviews

3.9 out of 5 stars
710 global ratings

Review this product

Share your thoughts with other customers

Customers say

Customers report that the toothpaste whitens teeth by 5 shades and maintains a white smile, while effectively cleaning and keeping stains away between whitening sessions. The product receives positive feedback for its pleasant taste, and one customer mentions it's particularly suitable for coffee drinkers. While some customers find it gentle on sensitive gums, others note it can be slightly abrasive, and one customer reports enamel damage.

AI-generated from the text of customer reviews

32 customers mention "Whitening effect"27 positive5 negative

Customers report that the toothpaste makes their teeth noticeably whiter, with some noting improvements of up to 5 shades.

"...In addition, it really whitens teeth. I drink about 6 cups of coffee a day and I see my white teeth now instead of the ugly yellow teeth...." Read more

"I was using this product for months, and my teeth were white and perfect...." Read more

"...We use it twice a day and now our teeth has gotten shades whiter. It leaves our teeth feeling nice and CLEAN!!..." Read more

"...as much as a strip system, but better for your teeth, and whitens all your teeth, not just the ones in front that the strips cover...." Read more

18 customers mention "Toothpaste quality"18 positive0 negative

Customers find this toothpaste to be excellent, with one customer noting that their teeth have improved wonders.

"...We highly recommend it anyone looking for a quality product...." Read more

"...Don't know if my teeth are whiter yet- but I can feel it doing a good job, and I like the taste." Read more

"...Of course, it is not as good as professional whitening, but it is good toothpaste and I have noticed that my teeth are whiter...." Read more

"This toothpaste is absoluetly amazing. My teeth have never felt so clean and noticably whiter with just one brush...." Read more

13 customers mention "Effectiveness"13 positive0 negative

Customers find the toothpaste effective, particularly for whitening, with one customer noting it works better than other products.

"...As a heavy coffee drinker, this product was easy and worked - couldn't ask for more...." Read more

"...to buy this instead due the previous reviews, better price and remarkable results. I feel so confident now SMILING when speaking to people...." Read more

"...nice and clean fresh minty taste" Read more

"This is good stuff! Of course, it is not as good as professional whitening, but it is good toothpaste and I have noticed that my teeth are whiter...." Read more

11 customers mention "Taste"11 positive0 negative

Customers find the toothpaste's taste pleasant, with one customer noting it's particularly suitable for coffee drinkers.

"...I like the taste and the way my teeth feel after brushing but my teeth are not any whiter...." Read more

"...The Optic White mint flavor was about average (not especially strong or weak) but I did notice after brushing that my breath did not feel or stay..." Read more

"...my teeth are whiter yet- but I can feel it doing a good job, and I like the taste." Read more

"...a warm burst caused by the release of hydrogen peroxide that is not off tasting as in other brands that contain this ingredient...." Read more

8 customers mention "Cleaning power"8 positive0 negative

Customers praise the toothpaste's cleaning power, noting that it leaves teeth and mouth feeling clean and effectively prevents stains between whitening treatments.

"...It leaves our teeth feeling nice and CLEAN!! There is NO irritation of our gums, tongue, or anything else WHATSOEVER...." Read more

"...The toothpaste also cleans really well, my teeth squeak when I rub my tongue over them!" Read more

"...on the market, there is nothing optic about it but it still cleans and get the job done." Read more

"...My teeth have definitely turned whiter and stains have been disappearing! -..." Read more

3 customers mention "Color"3 positive0 negative

Customers like the toothpaste's color, with one mentioning it improved their teeth's appearance and another noting its nice design.

"...The product overall did not noticeably whiten my teeth, it improved the color a little, but it was barely noticeable and my shade was somewhere in..." Read more

"...The taste is pleasant and I am looking forward to sparkling, white results." Read more

"...3. nice design. 4. last longer than other tube paste" Read more

13 customers mention "Gum irritation"9 positive4 negative

Customers have mixed experiences with the toothpaste's effect on gums, with some finding it great for sensitive teeth while others report it feels abrasive.

"First of all, this toothpaste feels wonderful on my teeth and gums...." Read more

"...It leaves our teeth feeling nice and CLEAN!! There is NO irritation of our gums, tongue, or anything else WHATSOEVER...." Read more

"...My gums were incredibly inflamed and flossing became a bear - bleeding and hard to do...." Read more

"...I like the taste and the way my teeth feel after brushing but my teeth are not any whiter...." Read more

3 customers mention "Enamel damage"0 positive3 negative

Customers report that the toothpaste causes enamel damage.

"...The worrisome thing is, though, that it seems to harm your tooth enamel. Do your research before purchasing." Read more

"...If loos my enamel, I will change to 1 star" Read more

"Ruins your enamel..." Read more

Colgate Optic White
5 out of 5 stars
Colgate Optic White
I received the Optic White Toothbrush, Toothpaste, and Mouthwash to try complimentary from Influenster(.com). I will never use another toothpaste EVER again. The FIRST time I used the toothpaste, I could tell it already removed a lot of surface stains from the major amounts of tea, coffee and Coke I drink. I was in love. The regimen includes brushing and using the mouthwash for 60 seconds twice a day. I had the Sparkling Mint flavor for the toothpaste and I really liked the flavor. Not harsh at all. The mouthwash IS harsh for me. I don't normally use mouthwash, but I quickly got used to it after a few days. The drink is to lean forward and have the mouthwash pool over your front teeth while you swish instead of laying on your tongue. AFter about 30 seconds, the mouthwash starts to foam, and the mouthwash isn't so harsh. I learned to take a smaller amount because the foam does expand a bit, and I have small mouth. Colgate promises to whiten 3 shades in 5 days, AND IT FULFILLED IT'S PROMISE! I will never buy another toothpaste again!
Thank you for your feedback
Sorry, there was an error
Sorry we couldn't load the review

Top reviews from the United States

  • Reviewed in the United States on November 25, 2011
    First of all, this toothpaste feels wonderful on my teeth and gums. The slight bubbly effect (hydrogen peroxide) and the minty taste feels like taking a swim in a pristine lake on a remote island in the Pacific Ocean.

    Having said that, I suffer from recession, caused by gum disease. I have these pockets where the gum is pulling away from my teeth. I have excellent hygiene, but I don't see the results despite my excellent hygiene. After using this product for just 3 weeks, I went to my dentist for a routine cleaning and we saw those pockets go from about 5 to 6 millimeters to 3 to 4 millimeters all around my mouth. The only other change to my health was that I started taking a dietary supplement COQ10. So I can't be 100% sure my improvement is due to the toothpaste, but my dentist thinks it is. It could be both, but I think this product is the main factor.

    In addition, it really whitens teeth. I drink about 6 cups of coffee a day and I see my white teeth now instead of the ugly yellow teeth.

    I'm so happy I finally found something that gives me the results I was desperately needed.
    10 people found this helpful
    Report
  • Reviewed in the United States on August 18, 2012
    I was using this product for months, and my teeth were white and perfect. As a heavy coffee drinker, this product was easy and worked - couldn't ask for more. After about 6 to 7 months of use, I had a dental exam and appointment. In this routine cleaning, everyone who saw my teeth complemented my smile, but warned that my gums were looking very unhealthy. Finally, the dentist asked if I was using white strips. "No, but I'm using Optic White." The response was clear, "You should stop using that immediately. If you want to whiten your teeth, stick with strips and only use them for a short duration." The toothpaste had not done permanent damage, but I was warned that continued use could lead to gum surgery. My gums were incredibly inflamed and flossing became a bear - bleeding and hard to do. I have since stopped using the product, and tend to stay away from "whitening" toothpastes.
    53 people found this helpful
    Report
  • Reviewed in the United States on October 24, 2011
    Is what a dentist told me when I seen her less than a week ago. After she told me that, she asked me was I using a whitening toothpaste. I was using the Arm and Hammer Peroxi-care for some time and about a week before I seen her I used this product twice a day. I told her I was using this and she told me not to use teeth whitening products. At some point before or after she asked if I had any teeth sensitivity and I told her "yea." My teeth started getting sensitive on the upper right and left sides around the time I started using this product. She recommended me some toothpaste and gave me samples of the ones she recommended. For those of you reading this who would like to know what that toothpaste was, it was Colgate Total Clean Mint (NOT Colgate Total Plus Whitening or Colgate Total Advanced Whitening). She also gave me a sample of Colgate Sensitive Enamel Protect.

    And even if this product or teeth whitening products in general weren't detrimental to the teeth's enamel, I still wouldn't have rated this toothpaste highly. The product overall did not noticeably whiten my teeth, it improved the color a little, but it was barely noticeable and my shade was somewhere in the middle, thankfully it wasn't too bad before I began this regimen. Unfortunately the only remedy to discoloration of teeth is to burn hundreds of dollars and find one of those websites that offer deals and check daily to see if a dentist in your area is offering teeth whitening services. I paid $200 for mine last February and I didn't cash that coupon in yet, my appointment is this Friday.
    6 people found this helpful
    Report
  • Reviewed in the United States on November 16, 2012
    I don't think it really works as advertised, however.
    If you get it at Costco it is a much better bargain
  • Reviewed in the United States on October 8, 2011
    Not much to say, for the toothpaste itself other reviewers already covered it.

    I'll cover price.

    At my local Giant store it's $4.19 each after tax. $8.38 for 2.
    On Amazon.com it's $9.28 with Subscribe and Save for 2.

    So for 2, Amazon is 90 cents more expensive compared to the local stores. Once every few months my local Giant has it for sale for 3-for-10, making it about $3.32 cheaper for 3.

    I still choose to purchase through Amazon, because I like the convenience of not worrying about picking it up at the local store. I just wanted to warn people that you can get it cheaper at the local stores than online.

    Product itself is highly recommended!

    NOTE: I forgot to mention that this paste doesn't produce a lot of "foam", I'm not sure how else to explain it. I'm used to a lot of foam from using the Colgate Total Whitening Gel Toothpaste, 7.8 oz (Pack of 6). I don't miss it, it's just different.

    UPDATE: Between me and my wife, we used 1 of these tube in just a little over 1 month. Also, the tube is not completely filled. So, dont be fooled. When you first open it, a puff of air will come out, and you get about 80%. So 20% is just air to make it look bigger than what it really is (kind of like Potato chip bags).
    16 people found this helpful
    Report
  • Reviewed in the United States on October 17, 2013
    Both my son and I started using this toothpaste on 10/8/13 as soon as it came in the mail. Today is 10/17/13 and we can safely say, this toothpaste WORKS!! We use it twice a day and now our teeth has gotten shades whiter. It leaves our teeth feeling nice and CLEAN!! There is NO irritation of our gums, tongue, or anything else WHATSOEVER. We highly recommend it anyone looking for a quality product. I was debating to buy SuperSmile, but I am truly happy I decided to buy this instead due the previous reviews, better price and remarkable results. I feel so confident now SMILING when speaking to people. I will continue to buy this from now on. Optic White is the BEST!!!
    One person found this helpful
    Report

Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products.

Product Summary: Colgate Optic White Toothpaste, 4 Ounce (Pack of 2)

From Colgate

3.9 out of 5 stars, 710 ratings

Customer reviews

Price

No featured offers available

Other sellers

Other sellers

About this Item

  • Colgate optic white's deep whitening power safely whitens teeth from the inside out, for a whiter teeth in one week, with results that improve with daily use
  • The enamel-safe abrasive technology of colgate optic white whitens by removing surface stains on teeth every time you brush
  • Colgate optic white's unique formula is available in a sparkling mint flavor, helping to freshen breath while whitening as you brush every day

Product Description

Product Description
Contrary to what most people think, not all whitening toothpastes are the same. In fact, most whitening toothpastes only remove surface stains. New Colgate Optic White whitens teeth from the inside out. Colgate Optic White's unique formula features Hydrogen Peroxide -the same whitening ingredient as strips, making it more convenient to achieve special occasion whitening, for whiter teeth in one week, for results that get even better with every brushing. With a gentler 1% hydrogen peroxide concentration.
From the Manufacturer

Make your smile your best accessory.

Colgate Optic White Toothpaste

Colgate Optic White has a unique whitening technology that whitens more than 3 shades*, results start in one week.

*Based on twice daily use for four weeks.

  • Daily Anti-cavity Fluoride Toothpaste
  • Enamel Safe
  • Available in Sparkling Mint, Cool Mild Mint, and Enamel White

Frequently Asked Questions

What flavors of Colgate Optic White Toothpaste are available to purchase?

Colgate Optic White Toothpaste has three great minty flavors-Original Sparkling Mint, Cool Mild Mint, and Enamel White.

Can Colgate Optic White Toothpaste be used daily?

Yes, Colgate Optic White has been designed to whiten your teeth in one week, and it also works like a normal daily toothpaste.

Does Colgate Optic White Toothpaste have all of the benefits of other standard fluoride toothpastes?

Yes. In addition to fantastic whitening results, Colgate Optic White Toothpaste fights cavities, freshens breath, and helps reduce plaque with regular brushing.

Does Colgate Optic White Toothpaste cause sensitivity?

When used as directed, Colgate Optic White has not been shown to increase sensitivity in consumers.

Use together for whiter teeth in 5 days*

*versus brushing with ordinary toothpaste alone

Polish Colgate 360 Optic White Toothbrush Whiten Colgate Optic White Toothpaste Protect Colgate Optic White Mouthwash

Feedback

Did you find this product summary feature useful?

Thank you for your feedback
Thank you for your feedback. You selected "Yes, it is useful"
Thank you for your feedback. You selected "No, it is not useful"
Product summary presents key information. Close to see all product details.