When my wife's old J10 got busted, we decided to stick with Fujifilm. This camera is basically the logical upgrade from that unit, and it's slightly more feature-rich than similarly-priced cameras aimed at "serious" photographers.
The Z90 has a lot of nifty settings and takes good looking pics. It has a powerful flash which will unfortunately drain the battery rapidly. The touchscreen is intuitive but a bit finickey (use your fingernail!) and is a big step up from the context-sensitive buttons or command wheels on older models. All the picture modes seem useful, and I found them all pretty easy to work out. You can even tap stuff to shoot it if you're used to smartphones. Zoom is clear and usable. Macro mode, like on our J10, works really well. The camera itself looks great and boasts a slide-open activation that's fairly intuitive. Low light focusing takes a few seconds, but the images come out pretty clear. Like the J10 the body feels solid and well-built.
Criticisms are few but would include the finicky detection on some buttons on the touch screen and the fact that 38MB of on-board memory is a total joke for the huge pictures this camera can take. Of course you'll be using memory cards so this is no deal-breaker.
Note that you will want a carrying case as the touchscreen occupies most of the back of the camera and there are no points for mounting a protective cover.
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This Item  Fujifilm FinePix Z90 14 MP Digital Camera with Fujinon 5x Wide Angle Optical Zoom Lens and 3-Inch Touch-Screen LCD (Black) | Recommendations  |  |  |  |  | |
| Price | $212.99 | $154.95 | -26% $39.98 List: $53.99 | $199.99 | -22% $28.99 List: $37.00 | $639.00 |
| Delivery | — | Get it as soon as Monday, Jun 2 | Get it as soon as Monday, Jun 2 | Get it as soon as Monday, Jun 2 | Get it as soon as Monday, Jun 2 | — |
| Customer Ratings | ||||||
| Sold By | HDD Shop | FABBLE | Yuruida | Focus Camera LLC | SECHKISS 131 | Cardinal Camera and Video Center |
| display type | LCD | LCD | LCD | LCD | LCD | LCD |
| display size | 3 inches | 2.7 inches | 2.8 inches | — | 2.8 inches | 3 inches |
| lens type | Zoom, Wide Angle | Wide Angle | built-in | Wide Angle | Macro | wide,telephoto |
| zoom type | Optical Zoom | Optical Zoom | Digital Zoom | Optical Zoom | Digital Zoom | Optical |
| shooting modes | Automatic | Automatic, Movie, Panorama, Portrait, Macro | Automatic | Easy | Automatic | P, Hybrid Auto, Auto, Creative Shot, Portrait, Smile, Wink Self-Timer, Face Self-Timer, High-Speed Burst, Handheld Night Scene, Low Light, Fish-eye Effect, Miniature Effect, Toy Camera Effect, Monochrome, Super Vivid, Poster Effect, Fireworks, Long Shutter |
| connectivity tech | USB | USB | USB | USB | USB | Wi-Fi |
| video resolution | 720p | 1080p | 1080p | 1080p | 1080p | HD 720p |
| optical zoom | 5 multiplier x | 4 multiplier x | — | 5 multiplier x | 16 multiplier x | 12 multiplier x |
| real angle of view | 75 degrees | — | — | 74.2 degrees | — | 94 degrees |
| wireless tech | ✓ | Wi-Fi | — | Wi-Fi | — | Wi-Fi |
| model name | Fujifilm FinePix Z90 | Kodak PIXPRO FZ45 Digital Camera | US-DC403L-S | fz55 | c15 | Canon PowerShot ELPH 360 HS |
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A Goldmine For Candid Street Photography
I would consider myself an advanced amateur in photography. I own MANY cameras and this camera also has a place in my life, it's perfect for candid, street, out-and-about photography. Inconspicuous in design, small and compact, it is nearly undetectable to others which make a superb camera in this department. I love the flip close panel that protects the lens and it's ready to use in the flick of a wrist--no camera case needed, I can just slip it in my pocket. I took this to a department store and snapped some photos of random people and NOBODY noticed I was taking a photo of them! LOVE the design and it's small size. The only downfall that I can detect at the moment is it's performance in low light conditions. Inside shots with lower shutter speeds come out blurry and shaky.
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