LG 37LK450 37-Inch 1080p 60 Hz LCD HDTV for $539.99

Full HD 1080p gives it superior picture quality over standard HDTV - you'll see details and colors like never before. Dynamic contrast ratio of 100,000:1 delivers incredibly vibrant colors and deeper and darker blacks. Energy Star qualified so your entertainment experience uses less energy. Picture Wizard II allows for self-calibration with on-screen reference points to ensure terrific black, color, tint, sharpness and back-light levels. The Intelligent Sensor automatically optimizes the picture to the lighting and color conditions in the room for a more enjoyable viewing experience